Knowing how many people are searching for certain keywords is an important aspect of any effective digital marketing strategy in the area of search engine optimisation (SEO). It helps businesses, marketers, and content providers make material that is relevant to what their target audience is looking for. You could be wasting significant time and money targeting keywords that don’t bring in substantial traffic if you don’t know how many people are searching for them.
When you check search volume for keyword, you are simply finding out how many times that term is being searched for in a certain amount of time (usually a month). You can use this information to help you make better choices about your content and marketing. In this complete guide, we’ll talk about why keyword search volume is important, how to find out how many people are searching for a keyword, and how to use this information to improve your SEO.
What does “keyword search volume” mean?
It’s crucial to know what search volume is before you learn how to check it for a keyword. Keyword search volume is the number of times a search engine looks for a certain keyword or phrase over a set amount of time, usually measured once a month.
Search volume is an important number for SEO and pay-per-click (PPC) ads since it shows how popular and in demand a certain search phrase is. Businesses can tell if it’s worth their time and effort to target a given keyword by looking at the search traffic.
Why is it important to look at search volume?
Checking the search volume of a keyword can help you make decisions about your content strategy, PPC advertising, and marketing in general. This is why it’s important:
• Making material: If you know how many people are searching for a keyword, you can make your material better to target those terms. This makes it more likely that search engines will rank your website higher.
• Understanding Audience Intent: You can also figure out what people are looking for by looking at how many times they search for certain terms. Are people looking for knowledge, goods, or services? This helps you make your content better for them.
• Analysing the competition: You can also figure out how much competition there is for a keyword by looking at how many people are searching for it. You might want to rethink targeting a keyword if it gets a lot of searches but is also quite competitive. Instead, you could explore related terms that aren’t as competitive.
How to Find Out How Many People Are Searching for a Keyword?
Now that we know how important it is to check search volume, let’s look at how to accomplish it. You may use a number of methods to find out how many people are searching for a certain keyword. Some of the more common ways are:
1. Google’s Keyword Planner
Google Ads gives you access to a powerful and free tool called Google Keyword Planner. It helps advertisers choose keywords for PPC ads, but it’s also quite helpful for SEO.
• Step 1: Sign in to your Google Ads account and go to the Google Keyword Planner tool.
• Step 2: Type the keyword you want to check into the “Discover new keywords” box.
• Step 3: You’ll see the search traffic data for the keyword you typed in, along with trends and the amount of competition.
2. SEMrush
SEMrush is a paid SEO tool that gives you a lot of keyword data, such as how many people search for a term, how hard it is to rank for it, and how much competition there is for it.
• Step 1: Log in to SEMrush and type your goal keyword into the search field.
Step 2: You will get full information about the search volume for that phrase, as well as other useful metrics like CPC (Cost Per Click), keyword difficulty, and more.
3. Ahrefs
Ahrefs is another great SEO tool that lets you do a lot of keyword research. Ahrefs, like SEMrush, gives you a lot of information about search volume, competitiveness, and other things.
• Step 1: Type your term into Ahrefs’ term Explorer.
• Step 2: The program will provide you with information about how many people are searching for the keyword, as well as a number of other valuable metrics that can help you figure out how good it is.
4. Ubersuggest
Neil Patel made Ubersuggest, which is another free tool that lets you see how many people are searching for certain terms. Ubersuggest gives you basic information about keywords and suggests other phrases that are relevant.
• Step 1: Type your goal keyword into the search field on Ubersuggest.
• Step 2: Look at the search volume data and other important variables, such as SEO difficulty and paid difficulty.
5. Moz Keyword Explorer
Moz is another well-known SEO tool that has a keyword research tool that gives you information about search volume, term ideas, and competitive analysis.
• Step 1: Go to Moz and type in the keyword you want to look at.
Step 2: You’ll get a lot of information on search traffic, keyword difficulty, and more.
Things That Affect Search Volume
It’s not enough to just look at the stats when you want to know about search volume. Here are some things that can change how many people search for a keyword:
• Seasonality: Some terms may get more searches at certain periods of the year. For instance, people will search for Christmas-related terms more often as the holiday season gets nearby.
• Geography: The number of searches can change based on where the users are. In one country, keywords with a lot of searches may not get as many searches in another.
• Search Trends: If an issue gets a lot of attention in the news, the number of people searching for it can go up quickly. Keeping an eye on search trends might help you stay ahead of the game.
Long-Tail Keywords and How Many People Search for Them
Long-tail keywords are longer, more precise phrases that people search for less often than more general keywords. However, there are many reasons why targeting long-tail keywords might be quite helpful:
• Less rivalry: Long-tail keywords are more specific, thus there is less rivalry for them. This makes it easier to rank for them.
• Higher Conversion Rates: People who search for long-tail keywords are usually seeking something very particular, which means they are more likely to buy or convert.
Long-tail keywords don’t get as many searches, but they frequently have greater conversion rates since they show a more specific search intent.
How the number of searches for a keyword affects SEO rankings
The number of searches is a very important factor in how well an SEO plan works. When a lot of people search for a certain keyword, it usually means that a lot of people are interested in that issue, which makes it a good target for ranking efforts. But it’s important to know that just having a lot of searches isn’t enough to guarantee a good position. There is a lot of competition for keywords that get a lot of traffic, and it may take a lot of work to get a high ranking for these terms. Also, only paying attention to high-volume keywords can mean missing out on chances with minimal competition and good conversion rates. For an SEO plan to work, you need to find a balance between high- and low-volume keywords.
Finding a balance between keyword difficulty and search volume
It’s critical to know how hard a keyword is to rank for as well as how many people are searching for it. The term “keyword difficulty” means how hard it is to get a high ranking for a certain keyword. Because so many websites are already targeting them, high-volume keywords are frequently hard to rank for. If you’re a new business or website, though, a high search volume and high difficulty may not be the greatest objective for your site. Low-volume keywords with little competition, on the other hand, can be an easier way to get started. Using these methods together can help you get both short-term and long-term traffic.
How Search Volume Affects Local SEO
For businesses that want to reach local customers, search volume can also give you useful information about how people in that area search. You can utilise tools to narrow down search data by location when you look at the search volume of a keyword. This will help you figure out how popular some search terms are in certain places. If you own a bakery in New York, for instance, you might want to know how often people search for “best cupcakes in New York.” You can improve your website’s local SEO and make it more visible in your area by focusing on local keywords that are searched for a lot.
Using seasonal search volume trends to your advantage
Search volume isn’t always the same; it can change depending on the time of year, current events, or trends. For instance, searches for holiday-related phrases like “Christmas gift ideas” or “Halloween costumes” will go up during those times of year. You may organise your content and marketing activities around peak times by keeping an eye on seasonal keyword search volume trends. To find these changes, you need tools that let you keep an eye on keyword trends over time. This information helps you remain ahead of the competition by using the appropriate keywords at the right time.
How the number of searches affects your content strategy
You may utilise the search volume of a keyword to help you plan your content after you know what it is. You should add high-volume keywords in your content in a way that makes sense with the topic. You may make it more likely that more people will find your material by using keywords that get a lot of searches. But merely focusing on high-volume keywords might not cover all the different types of search intent. You should also go after long-tail keywords that are linked to your topic. These phrases may not get as many searches, but they are very specific and relevant to your audience.
The number of searches for a keyword and what the user wants
It’s just as crucial to know what users want as it is to analyse search volume. When people search for certain terms, they usually want to find information, goods, services, or ways to solve problems. You need to know what people are looking for when they search for a term with a lot of searches, if you want to make your content relevant. For instance, someone looking for “buy shoes online” wants to buy something, whereas someone looking for “how to clean shoes” wants to learn something. You can boost engagement and make your content better for your target audience by looking at both the number of searches and the purpose of the users.
Looking at how search volume changes over time to see how keyword trends change
It’s important to keep an eye on trends because the number of searches for a keyword can change over time. You can tell if a keyword is getting more or less popular by looking at how many people search for it over time. You need this historical data to make smart choices about your SEO approach. If a keyword’s search volume goes up because of a hot issue or event, you may use this momentum to your benefit by making content that is topical and relevant. On the other hand, if the number of searches for a term is going down, you might want to change your strategy to focus on more relevant and popular phrases.
Long-tail keywords and how they relate to search volume
High-volume keywords can bring in more traffic, while long-tail keywords, which have lower search volumes, are better at bringing in a more targeted audience. Long-tail keywords are more precise and usually include three or more words. Long-tail keywords may not get as many searches, but they frequently have greater conversion rates since they show what the user wants. Long-tail keywords are useful to target since people who use them are usually further along in the process of completing a purchase. You can uncover easier-to-rank prospects that are more likely to lead to conversions by looking at the search traffic for long-tail keywords.
How to Use Search Volume Data to Analyze Your Competition
When you look at the search traffic for a keyword, you can learn about both the demand for that keyword and how your competitors are using it. You can figure out how hard it will be to rank for a keyword by looking at how many people search for it and how many other sites are competing for it. You may use tools like SEMrush and Ahrefs to see how well your website is doing compared to other sites that are also targeting the same keywords. If your competitors are doing well for high-volume keywords, it can be better to go for comparable phrases that have less competition but still get a lot of searches. This will bring in relevant visitors.
Part of keyword research for link building is looking at search volume.
Search volume statistics can help you with SEO, making content, and generating links. You can gain backlinks from other authoritative websites by making content that targets keywords that people look for a lot. Websites that show up high in search results for popular terms tend to get more inbound links, which are important for boosting domain authority. When choosing keywords for content production and link building, you need to find a balance between high search volume and how relevant the keyword is to your brand. This will make sure that the material you create will bring in visitors and develop authority through quality backlinks.
How Search Volume Affects Paid Advertising (PPC)
It’s crucial to know how to evaluate the search volume of a keyword for paid advertising efforts like Google Ads, in addition to organic SEO. Keywords with a lot of searches are more likely to get more impressions, but they can also cost more because there is more competition. To conduct a successful PPC campaign, you need to find a balance between the number of searches and your advertising spend.
Bullet Points: Important Points to Remember
• Search Volume Shows Demand: You can see how much people want a certain keyword by looking at its search volume.
• Tools Make It Easy: Google Keyword Planner, SEMrush, Ahrefs, and Uber suggest are some of the tools that make it easy to check the search volume of terms.
Conclusion
Both SEO and sponsored search operations need to know how to check the search volume of a keyword. If you want to generate traffic with high-volume keywords or improve your conversion rates with long-tail keywords, knowing how many people are searching for your keywords can have a big effect on your strategy. If you want to increase your SEO efforts, firms and digital marketers should use dependable tools to check the search volume of keywords. If you have the correct data, you can improve your strategy and get better results from both paid and organic search advertising. If you need help with your SEO strategy from a pro, go to perfect-seo.com.ua for additional information and services.
